Tuned for tomorrow

Expert-led agile research solutions to help you navigate uncertainty quickly and cost effectively

Starting a new adventure? HYFI helps businesses get the insights they need to make the decisions that matter.

New adventures are exciting - but they can feel overwhelming as well. Whether launching a new business, creating a product line, or just updating your brand - it can feel like there are millions of things to consider.

At the early stage of a new project, business decision-makers can find it difficult to cut through the noise and carve a clear strategic path forward.

Market research can be vital to help you navigate these choices: shining a light on your potential consumers and their needs, or gaining a useful perspective on the wider marketplace and where your business sits within it.

However, running market research can feel like a daunting prospect in its own right.

That’s where HYFI comes in.

We specialise in quick turnaround research, overseen by experienced research consultants who know how to design projects in an impactful way. Our products are designed to be cost effective and quick to complete, so you have the answers you need without breaking the bank.

Ready to start your next adventure?

Find out how you can gain the advantage of high fidelity insights with HYFI

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Our carefully designed market research products unlock nuance and scale for businesses of all sizes

Market research can seem like a black box for those who haven’t used it before - there are a range of tools and methods that can be used by researchers, depending on the project you’re attempting to solve. These might include:

Desk Research: Researcher bring together existing, publicly-available data sets and provide a keen analytical eye to help shine a light on a market or landscape.

Qualitative Research: Think of this as a series of expertly guided deep-dive conversations. Researchers spend more time with a smaller volume of your consumers, using a range of tools such as focus groups, depth interviews, and online communities to dig into the details, uncover rich stories, and understand the ‘why’ behind behaviours and attitudes.

Quantitative Research: When you need scale and robustness, this method’s for you. Researchers use surveys to engage a statistically robust sample size of consumers - helping you understand the prevalence of attitudes and behaviours across a marker or community.

There are often many different ways to gain access to valuable insights on a project - and a massive range of potential pitfalls that research professionals know how to avoid.

At HYFI, we’ve carefully curated a mix of impactful and cost-effective methodologies that will help businesses of all sizes get the insights they need on their next projects.

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