EXPLORE

£8,500 | 5 Weeks

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WHAT IS EXPLORE?

EXPLORE helps Makers dig deep into consumers’ behaviours and needs - answering ‘why’ audiences think and feel different ways, and how you can best tap into this as a business

WHEN MIGHT YOU USE IT?

  • Understand consumers’ real life pain points and experiences

  • Identify new behaviours and trends

  • Dig into perceptions of your brand (or your competitors)

  • Capture nuanced responses to new products and marketing

HOW DOES IT WORK?

We will organise and run two online focus groups - with 4 x UK participants (one consumer segment) per group - providing a creative, discursive space to test concepts and ideas. A client “back-room” is available for you to watch the calls – helping your team feel closer to your target audience. We will then summarise our findings in a digestible Word report with a video call debrief led by the research consultant.

+POWER UP YOUR INSIGHTS

Add more focus groups for £3500 per group

Receive a designed PowerPoint deck for an additional £1500

Prices are based on a standard recruit of UK B2C consumers and will be confirmed on commission. Excludes VAT.