EXPLORE
£8,500 | 5 Weeks
WHAT IS EXPLORE?
Two online focus groups - with 4 x UK participants (one consumer segment) per group - providing a creative, discursive space to test concepts and ideas.
WHEN MIGHT YOU USE IT?
Understand consumers’ real life pain points and experiences
Dig into perceptions of your brand (or your competitors)
Explore audiences reaction to new products or marketing
Guiding the development of more creative questions
HOW DOES IT WORK?
Consult: To start the project, we will hold a video call consultation with our research experts to agree overall objectives, your audience, and the specific areas to probe on in the research.
Explore: We run two online focus groups (over a video call platform) with 4 x consumers recruited to your broad specification. A client “back-room” is available for you to watch the calls – helping your team feel closer to your target audience.
Deliver: We summarise our findings in a digestible Word report with a video call debrief led by the research consultant.
+POWER UP YOUR INSIGHTS
Add more focus groups for £3500 per group
Receive a designed PowerPoint deck for an additional £1500
Prices are based on a standard recruit of UK B2C consumers and will be confirmed on commission. Excludes VAT.